steven ma’s first collection, Collection No.1, can be seen as a start for the brand and rebirth of classic design codes. Traditional loafer, Mary Jane and Chelsea boot shapes are given a modern touch and breaking with norms, all styles feature oversized soles and double heels, whether illusory or stacked together. Shapes of the heels are inspired by both bold architectural shapes as well as crystalline structures. Genderfluidity runs throughout the collection, men’s dress shoe elements are found on women’s heels and many styles are available in both men’s and women’s sizes. Contrasting colours are used to create a bold impression and natural stones feature throughout, making each piece a little bit different and unique.
The brand’s first campaign has been shot by Casper Sejersen, featuring models Chu Wong and Dominik Sadoch in a stark, industrial environment contrasting with the rich colours of the footwear and bags on display. Alongside the campaign, a fashion film showcasing the collection in motion was shot by Rei Nadal.