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Privacy and Cookies Policy

Privacy and Cookies Policy of www.stevenma.com

This is the privacy policy of www.stevenma.com (the Company, the Website, we, us and our) and covers this website and our activities regarding your Personal Data you provide to us.

We are committed to protecting the privacy of our site visitors and customers. Here you will find details of our privacy policy, information on what identifying information we collect from you, how we store and use this information, cookies that we use and ways that we may track you across our social media, website and emails we send you. From time to time, we may change and update this policy and post it on our website.

To get in touch with our Data Protection Officer with any concerns you may have about your privacy, please email us on info@stevenma.com using Privacy as the first word of your subject.

This policy was last updated on 18th February 2022.

DEFINITIONS AND LEGAL REFERENCES

Personal Data (or Data) Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the users of this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by you, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or your IT environment.

User (You) The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor) The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or the Company, the Website, we, us and our) The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is Booboobae S,r,l.

This Website The means by which your Personal Data is collected and processed.

Service The service provided by this Website as described in the Terms and Conditions and on this site.

European Union (or EU) Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie Cookies are Trackers consisting of small sets of data stored in your browser.

Tracker Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of users of this website, for example by accessing or storing information on your device.

LEGAL INFORMATION

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.

OWNER OF WEBSITE AND DATA CONTROLLER

Booboobae S.r.l, Via Prampolini, 55, 41121 Modena, Italia

DATA CONTROLLER:

Booboobae L Ltd, 3403 Principal Tower, 2 Principal Place, London, EC2A 2BA, United Kingdom

Owner contact email: info@stevenma.com

TYPES OF DATA COLLECTED

We may collect and process information that you give to us by filling in forms on our website or by corresponding with us by phone, e-mail, in person or otherwise. Data which can be used to identify you, or Personal Data, we collect about you may include your name, date of birth, email address, billing/delivery address, Cookies, Usage Data, geographic location, gender, phone number, username, password, payment information, device information, unique device identifiers for advertising (e.g Google Advertiser ID) orders and products you have purchased from us and telephone numbers. We may also collect information about your social media handles if you interact with us through those platforms.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by you, or, in case of Usage Data, collected automatically when using this Website. Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for us to provide you services. In cases where this Website specifically states that some Data is not mandatory, you are free not to communicate this Data without consequences to the availability or the functioning of the Service. If you are uncertain about which Personal Data is mandatory, you are welcome to contact us for full details. Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by you, in addition to any other purposes described in the present document.

You are responsible for any third-party Personal Data obtained, published or shared through this Website and you confirm that you have the third party's consent to provide the Data to us.

MODE AND PLACE OF PROCESSING THE DATA

Methods of processing

We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to ourselves, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, logistics providers, courier companies, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by us. The updated list of these parties may be requested from us at any time.

Legal basis of processing

We may process Personal Data relating to you if one of the following applies:

  • You have given your consent for one or more specific purposes. Note: Under some legislations we may be allowed to process Personal Data until you object to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which we are subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in our Company;
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at our operating offices and in any other places where the parties involved in the processing are located. Depending on your location, data transfers may involve transferring your Data to a country other than your own. To find out more about the place of processing of such transferred Data, you can check the section containing details about the processing of Personal Data. You are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your Data. If any such transfer takes place, You can find out more by checking the relevant sections of this document or write to us at info@stevenma.com.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between us and you shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of our legitimate interests shall be retained as long as needed to fulfill such purposes. You may find specific information regarding the legitimate interests pursued by us within the relevant sections of this document or by contacting us.

We may be allowed to retain Personal Data for a longer period whenever you have given consent to such processing, as long as such consent is not withdrawn. Furthermore, we may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

Data concerning you is collected to allow us to provide our Service, comply with our legal obligations, respond to enforcement requests, protect our rights and interests (or those of yours, other users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Location-based interactions, Displaying content from external platforms, Tag Management, Remarketing and behavioral targeting, Contacting you, Handling payments, Interaction with external social networks and platforms, Registration and authentication, Data transfer outside the EU, Traffic optimization and distribution, SPAM protection, Managing contacts and sending messages, Advertising, Platform services and hosting, Managing support and contact requests, Connecting Data, Selling goods and services online, Internal processing tools and Marketing.

For specific information about the Personal Data used for each purpose, you may refer to the section “Detailed information on the processing of Personal Data”.

COOKIES AND TRACKERS This website uses certain technologies that help this Website to achieve the purposes described below. Such technologies allow us to access and store information (for example by using a Cookie) or use resources (for example by running a script) on your device as you interact with this Website. For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the your consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by ourselves (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by us or the relevant provider. Some of them expire upon termination of your browsing session.

In addition to what’s specified in the descriptions within each of the categories below, you may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting us.

Types of activities we need to use Cookies and Trackers to perform are listed below and further details on Cookies and Trackers used, are listed in the “Detailed information on the processing of personal data and trackers”

Activities involving the use of trackers

Activities strictly necessary for the operation of this Website and delivery of the Service: This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service

  • SPAM protection: This type of service analyzes the traffic of this Website, potentially containing your Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Other activities involving the use of Trackers

Basic interactions & functionalities: This Website uses Trackers to enable basic interactions and functionalities, allowing you to access selected features of the Service and facilitating the your communication with us.

  • Connecting Data: This type of service allows us to connect Data with third-party services disclosed within this Privacy and Cookies policy. This results in Data flowing through these services, potentially causing the retention of this Data.
  • Managing support and contact requests: This type of service allows us to manage support and contact requests received via email or by other means, such as the contact form.
  • Selling goods and services online: This type of service helps us to sell goods, provide services or monetize online content. To this end, the services listed below may for instance allow us to process payments, set up subscription models, track orders, and manage deliveries.

Experience enhancement: This Website uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms: This type of services allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when you do not use it.

Measurement: This Website uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service.

  • Analytics: These services enable us to monitor and analyze web traffic and can be used to keep track of user behavior.
  • Anonymized analytics services These services enable us, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.

Targeting & Advertising:This Website uses Trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

Some of the advertising services used by us adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing you with enhanced transparency and control over how your data are used for advertising tracking purposes.

  • Advertising: This type of service allows your Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on your interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, You may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
  • Managing contacts and sending messages This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with you. These services may also collect data concerning the date and time when the message was viewed by you, as well as when you interacted with it, such as by clicking on links included in the message.
  • Remarketing and behavioral targeting: This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by you. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists. In addition to any opt-out feature provided by any of the services below, you may opt out by visiting the Network Advertising Initiative opt-out page. You may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant.

You can manage preferences related to Trackers from directly within your own device settings, for example, by preventing the use or storage of Trackers. It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the your initial consent. Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, You can manage their preferences and withdraw your consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

You can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

You may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (You may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, you may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow you to select their tracking preferences for most of the advertising tools. We recommend that you make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps you to control interest-based advertising on mobile apps.

Note on Third Party Trackers

Since the use of third-party Trackers through this Website cannot be fully controlled by us, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, you are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, you are encouraged to contact us should you wish to receive any further information on the use of such technologies by this Website.

DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA AND TRACKERS

Personal Data is collected for and Trackers are used for the following purposes and using the following services:

Advertising

This type of service allows Usage Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on your interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Trackers to identify you or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the you interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services. Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, you may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Facebook Lookalike Audience

Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that uses Data collected through Facebook Custom Audience in order to display ads to you with similar behavior to other users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services. On the base of these Data, personalized ads will be shown you suggested by Facebook Lookalike Audience.

You can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

Analytics

The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of User behavior.

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on this Website might use Google's Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

User ID extension for Google Analytics (Google Inc.)

Google Analytics on this Website makes use of a feature called User ID. This setup allows for a more accurate tracking of users of this website by associating a particular user with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device. The User ID extension might make it possible to connect Data from Google Analytics with other Data about you collected by this Website. The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by us. Contact us via the email address provided in this privacy policy to object to the aforementioned tracking as well.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Cookies.

Place of processing: US – Privacy Policy – Opt Out.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Facebook Ads conversion tracking (Facebook pixel)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location this Website is accessed from, that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Google Ads conversion tracking

Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects data from the Google Ads advertising network with actions performed on this Website.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Google Analytics with anonymized IP

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening your IP addresse within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

Google Analytics Demographics and Interests reports

Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data). You can opt out of Google's use of cookies by visiting Google's Ads Settings.

This service uses Trackers to measure traffic and analyze user behavior with the goal of improving the Service provided.

Personal Data processed: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

Contacting you

Mailing List or Newsletter (Klaviyo)

By registering on the mailing list or for the newsletter, your email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data processed: email address; first name; last name.

Contact form (This Website)

By filling in the contact form with your Data, you authorize this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data processed: email address; first name; last name; various types of Data.

Phone contact (this Website)

If you provide your phone number, you might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.

Personal Data processed: phone number.

Data transfer outside the EU

We are allowed to transfer Personal Data collected within the EU to third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. Any such Data transfer is based on one of the legal bases described below. You can inquire with us to learn which legal basis applies to which specific service.

Data transfer abroad based on standard contractual clauses (this Website)

If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out by us according to “standard contractual clauses” provided by the European Commission. This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, you are requested to contact us through the contact details provided in the present document.

Personal Data processed: various types of Data.

Other legal basis for Data transfer abroad (this Website)

If no other legal basis applies, Personal Data shall be transferred from the EU to third countries only if at least one of the following conditions is met:

  • the transfer is necessary for the performance of a contract between you and us or of pre-contractual measures taken at the your request;
  • the transfer is necessary for the conclusion or performance of a contract concluded in the interest of you between us and another natural or legal person;
  • the transfer is necessary for important reasons of public interest;
  • the transfer is necessary for establishment, exercise or defence of legal claims;
  • the transfer is necessary in order to protect the vital interests of the data subject or of other persons, where the data subject is physically or legally incapable of giving consent. In such cases, we shall inform you about the legal bases the transfer is based on via this Website.

Personal Data processed: various types of Data.

Data transfer abroad based on consent (this Website)

If this is the legal basis, Personal Data of yours shall be transferred from the EU to third countries only if you have explicitly consented to such transfer, after having been informed of the possible risks due to the absence of an adequacy decision and appropriate safeguards. In such cases, we shall inform you appropriately and collect your explicit consent via this Website.

Personal Data processed: various types of Data.

Data transfer to countries that guarantee European standards (this Website)

If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out according to an adequacy decision of the European Commission. The European Commission adopts adequacy decisions for specific countries whenever it considers that country to possess and provide Personal Data protection standards comparable to those set forth by EU data protection legislation. You can find an updated list of all adequacy decisions issued on the European Commission's website.

Personal Data processed: various types of Data.

Displaying content from external platforms

This type of services allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when you do not use it.

Google Fonts (Google Inc.)

Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that allows this Website to incorporate content of this kind on its pages.

Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: US – Privacy Policy.

Vimeo video (Vimeo, LLC)

Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Website to incorporate content of this kind on its pages.

This service uses a Tracker that allows us to enhance your experience of this website.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy.

Handling payments

Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may also enable the sending of timed messages to you, such as emails containing invoices or notifications concerning the payment.

Shopify Payments (Shopify Inc.)

Shopify Payments is a payment service provided by Shopify Inc., which allows you to make online payments using your debit or credit cards, Apple Pay and Google Pay services.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Internal processing tools

WEB81

WEB81 is a connector between Shopify and our Warehouse Management System. The connector processes sends order information received on Shopify and transmits them to our warehouse and logistics provider. Data Processed: id order, name, last name, shipping address, billing address, payment method, all other data available to complete the process.

CISMET WEB Cismet Web is a Warehouse Management System used by our warehouse and logistics provider. This allows us to process and ship your orders to you.

Data processed: id order, name, last name, shipping address, billing address, payment method, all other data available to complete the process.

Gsped Gsped is a shipping software used by our warehouse and logistics provider. This allows us to book and track deliveries of orders.

Data processed: id order, name, last name, shipping address, all other data available to complete the process.

Location-based interactions

Geolocation (This Website)

This Website may collect, use, and share your location Data in order to provide location-based services. Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, your location data may be tracked by this Website.

Personal Data processed: geographic position.

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with you. These services may also collect data concerning the date and time when the message was viewed by you, as well as when you interacted with it, such as by clicking on links included in the message.

Klaviyo (Klaviyo)

Klaviyo is an email address management and message sending service provided by Klaviyo Inc.

This service uses Trackers to allow us to understand how your interact with our newsletters.

Personal Data processed: email address; first name; last name.

Place of processing: United States – Privacy Policy.

Google Workspace Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. We use it’s tools to enable us to email you and store in formation as necessary within Google’s servers.

Personal Data processed: email, name, various types of Data.

Place of processing: US – Privacy Policy.

Platform services and hosting

These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to us – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Shopify (Shopify International Limited)

Shopify is a platform provided by Shopify Inc. that allows us to build, run and host an e-commerce website.

Personal Data processed: billing address; device information; email address; first name; last name; payment info; phone number; shipping address.

Place of processing: Ireland – Privacy Policy.

Sanity (Sanity AS and Sanity US Inc) Sanity is a Content Management System that allows us to run, edit and host content on our website.

Personal Data processed: device information; various types of Data.

Place of processing: Norway – Privacy Policy

Registration and authentication

By registering or authenticating, you allow this Website to identify you and give you access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third party services, for registration or identification purposes.

Direct registration (This Website)

You register by filling out the registration form and providing the Personal Data directly to this Website.

Personal Data processed: address; city; company name; country; date of birth; email address; first name; gender; last name; password; phone number; province; state; Tax ID; username; ZIP/Postal code.

Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by you. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists. In addition to any opt-out feature provided by any of the services below, you may opt out by visiting the Network Advertising Initiative opt-out page.

You may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Google Ads Remarketing (Google Inc.)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.

This service uses trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

You can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

This service uses trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

Personal Data processed: Cookies; email address.

Place of processing: US – Privacy Policy – Opt Out.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

This service uses trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Remarketing with Google Analytics (Google Inc.)

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

This service uses trackers to deliver personalized marketing content based on user behavior and to operate, serve and track ads.

Personal Data processed: Cookies; Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

SPAM protection

This type of service analyzes the traffic of this Website, potentially containing your Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA

Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

This service uses a Tracker that is strictly necessary for the operation of this website and delivery of Services.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Tag Management

This type of service helps us to manage the tags or scripts needed on this Website in a centralized fashion. This results in the your Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google Inc.)

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from.

Personal Data processed: Usage Data.

Place of processing: US – Privacy Policy.

FURTHER INFORMATION ABOUT THE PROCESSING OF PERSONAL DATA

Selling goods and services online

The Personal Data collected are used to provide you with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Personal Data collected through sources other than yourself

We may have legitimately collected Personal Data relating to you without your knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing. Where we have collected Personal Data in such a manner, you may find specific information regarding the source within the relevant sections of this document or by contacting us.

Analysis and predictions based on your Data (“profiling”)

We may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows us to evaluate your choices, preferences and behaviour for the purposes outlined in the respective section of this document. User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, you can check the relevant sections of this document. You always have a right to object to this kind of profiling activity. To find out more about your rights and how to exercise them, you are invited to consult the section of this document outlining the rights of you.

Automated decision-making

Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on you, is taken solely by technological means, without any human intervention. This Website may use your Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between you and us, or on the basis of your explicit consent, where such consent is required by the law. Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties. The rationale behind the automated decision making is:

  • to enable or otherwise improve the decision-making process;
  • to grant you fair and unbiased treatment based on consistent and uniform criteria;
  • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
  • to reduce the risk of your failure to meet your obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, you can check the relevant sections in this document.

Consequences of automated decision-making processes for you and your related rights

As a consequence, if you are subject to such processing, you are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken. In particular, you have the right to:

  • obtain an explanation about any decision taken as a result of automated decision-making and express your point of view regarding this decision;
  • challenge a decision by asking us to reconsider it or take a new decision on a different basis;
  • request and obtain from us, human intervention on such processing.

To learn more about your rights and the means to exercise them, your are invited to consult the section of this document relating to your rights.

YOUR RIGHTS

You may exercise certain rights regarding your Data processed by us. In particular, you have the right to do the following:

  • Withdraw your consent at any time. You have the right to withdraw consent where they have previously given your consent to the processing of your Personal Data.
  • Object to processing of your Data. You have the right to object to the processing of your Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access your Data. You have the right to learn if Data is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. You have the right to verify the accuracy of your Data and ask for it to be updated or corrected.
  • Restrict the processing of your Data. You have the right, under certain circumstances, to restrict the processing of your Data. In this case, we will not process your Data for any purpose other than storing it.
  • Have your Personal Data deleted or otherwise removed. You have the right, under certain circumstances, to obtain the erasure of your Data from us.
  • Receive your Data and have it transferred to another controller. You have the right to receive your Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on your consent, on a contract which you are part of or on pre-contractual obligations thereof.
  • Lodge a complaint. You have the right to bring a claim before your competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in us or for the purposes of the legitimate interests pursued by us, You may object to such processing by providing a ground related to your particular situation to justify the objection.

You must know that, however, should your Personal Data be processed for direct marketing purposes, you can object to that processing at any time without providing any justification. To learn, whether we are processing Personal Data for direct marketing purposes, you may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise your rights can be directed to us through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by us as early as possible and always within one month.

ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING

Legal action

Your Personal Data may be used for legal purposes by us in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. You declare you are aware that we may be required to reveal personal data upon request of public authorities.

Additional information about Your Personal Data

In addition to the information contained in this privacy policy, this Website may provide you with additional and contextual nformation concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from us at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

This Website does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time by notifying you on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to you via any contact information available to us. It is strongly recommended to check this page often, referring to the date of the last modification listed at the beginning of this document. Should the changes affect processing activities performed on the basis of your consent, we shall collect new consent from you, where required.